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Your Business is Your Baby!

Posted on: September 9th, 2015 by Rachel Cosgrove

Our business is our baby. No I’m serious. We do not have kids and opening our business and building it from the start…first the brand new baby stage was so exciting, then experiencing the terrible two’s, well we made it (most businesses don’t)! Then the cute toddler stage and eventually the out of control teenager (which cost us quite a bit)…and now it’s grown in to a young adult who we are very proud of. At this point, it even does ok on it’s own, but still needs our love and affection on a regular basis and yes I’m totally emotionally involved, more than a business owner should be.

In fact, once at a business seminar, I asked one of the speakers, who was a very successful business woman and was talking about
building businesses and selling them – “How do you ever sell your business after you have spent so much time and energy building it up, putting so much into it?

Her answer- “It’s not a baby! If you don’t sell it you are holding yourself back from everything else you have to offer the world!” That’s
a whole other topic that I haven’t quite grasped yet because – yes it is my baby & yes I’m totally emotionally involved and take everything about my business personally!

At one of our mastermind events one of our coaching members who is also a mother said she had an “Aha!” (if you don’t know what an Aha is you’ll learn all about them at our upcoming event, – “I realized you have to protect your business like it’s your baby. Guard it with everything…” Exactly!

Every business goes through stages. We have seen this with our Mastermind Coaching Members as they join our group.

When joining usually are in one of three places –

1. Aspiring – Have no or a few clients, are brand new to training, and have come to us to help start out on the right foot, get experience, and build the business and career in the fitness industry.

2. Budding – Working out of a gym or other location and have built up a solid clientele and are ready to take the next step to open their own place.

3. Veteran- Opened their own place and need help learning how to run the business, manage their team, budget, and build a sustainable business for the long term. Some are already running pretty smoothly looking to take it to the next level.

Once opening a gym there are stages that your business goes through as you grow. I got these from a book called, “Making Money is Killing Your Business.” By Chuck Blakeman and find them to be extremely accurate.

Stage One – Concept & Start Up – Honeymoon stage 0-60 members running as a solo entrepreneur wearing all of the hats…

Stage Two – Survival – AKA “The grind” 60-100 members, need to hire an office manager & first trainer

Stage Three- Subsistence – 100 members, Making Money, Time to build your fence

Stage Four – Stability by being Hands on- 100-150, Focus on building your team and delegating

Stage 5 – Success by walking around – 150-200 members,You are no longer hands on, Focus on Marketing & building your team

Stage 6 – Significance – 200+ members, Focus on providing the bigger picture vision for the company.

Stage 7 – Succession- Maturity – Business is thriving!

What stage are you in? Are you aspiring, budding or a veteran? What do you need to do to get to the next stage? What action steps do you need to take?

Remember if you keep doing what you are already doing, you’ll continue to have what you already have…

At our upcoming event we will be helping you to pinpoint the EXACT action steps to fast track your business from where it is to where you want to be, giving you a launchpad to take off from and grow your business to be a successful, mature thriving business!

Here’s the URGENT news…Our Results Fitness Launchpad takes place on October 1st, 2nd & 3rd and it is selling out very quickly! The early bird rate of only $997 ends TOMORROW, September 10th!

Click here now to secure your spot – Results Fitness Launchpad Event Enroll here!

Or Click here to learn more about the event –

We can’t wait to see you there!